Today’s competitive real estate market means first impressions happen long before a buyer books a showing. Realtors need marketing tools that cut through the noise and elevate their listing’s presentation. Matterport has long been the industry’s gold standard for immersive 3D tours—but its newest wave of virtual twin enhancements, including their Defurnish (Declutter) tool, is redefining what digital property marketing can be.
For real estate professionals, these upgrades represent a shift from simply presenting homes to reimagining their living spaces. They unlock a new level of listing polish, buyer engagement, and marketing sophistication.
A New Era for Digital Twins: Cleaner, Smarter, More Marketable Spaces
Realtors now have a suite of AI-powered tools in Matterport which solve real-world challenge such as messy rooms, awkward furniture layouts, inaccurate measurements, and more compelling marketing collateral.
Here are the innovations that matter most to today’s listing agents.
1. Matterport Defurnish: Decluttering a Listing with a Single Click
Every Realtor has faced the challenge of a home with too much clutter; shelves full of trinkets and wall hung with personalized photos. Coaching a stressed-out seller through a major cleanup always takes more time than expected. Or sometimes you are faced with tenants who don’t want to move, thus are not at all motivated to clean up their living spaces. Matterport’s Defurnish tool eliminates the hassle by allowing you to:
• Remove furniture, décor, and personal items digitally
• Present a clean, neutral version of any room
• Make spaces appear brighter and more spacious
• Toggle between furnished and unfurnished views
• Use before/after visuals to spark buyer imagination
For listings with tenants, seniors, busy families, or estate properties, Defurnish is a game-changer. You no longer need a perfectly staged home to create a perfect marketing experience.
2. Automated Measurements & Layouts
Matterport’s Property Intelligence suite analyzes scanned spaces and produces:
• Precise room dimensions
• Ceiling heights
• Square footage calculations
• 2D and 3D layouts
• Measurement-rich property reports
When a Buyer asks, “Will my sectional fit?” or “What’s the ceiling height?”, you can answer confidently with Matterport’s automated measurements built directly into the tour. No measuring tape required. These reports also support offers, contractor quoting, renovation planning, and pre-qualification discussions.
Important Note: In our experience, if your buyers are planning renovations, another round of on-site measurement is required. While Matterport claims a 99.8% accuracy, this can mean the difference of several inches which may not be accurate enough for things like new kitchen installations. Thus, every floorplan we produce still has the disclaimer, “Plans may not be 100% accurate. If critical, Buyer to verify.”
3. Marketing Cloud: Faster, Smarter, More Professional Listings
Matterport’s new Marketing Cloud brings all your listing assets into one intuitive dashboard. This means fewer vendors, fewer delays, and more control over how your listings look online. With it, Realtors can:
• Generate beautifully formatted marketing materials
• Create highlight reels showcasing furnished vs. defurnished spaces
• Produce social-ready visuals and property summaries
• Export stills directly from the virtual twin
• Build consistent branding across all listings
How Realtors Are Using These Tools to Win More Listings
• Show the space buyers want to see.
• Buyers often struggle to see past clutter or a seller’s taste. Defurnish solves this by giving you a fresh, blank canvas that feels modern and inviting.
• Beat competing listings with a cleaner online presence
• An uncluttered digital twin makes your listings stand out on REALTOR.ca, Zillow, and social ads—where decision-making happens fast.
• Present renovation and staging ideas visually
• Realtors can pair Defurnish with virtual staging to present multiple interior styles without reshooting the home.
• Improve buyer confidence with transparent measurement data
• Accurate layouts and measurements reduce friction and help out-of-town buyers make confident remote decisions.
• Deliver more value to sellers
When you offer tools that make their home look professionally staged without the staging budget, you lower the barriers for a quicker sale.
Before & After: What Buyers Experience Now
Below is an example of how Realtors are using defurnished digital twins to enhance storytelling:
Before: A room that looks small, busy, or dated
After Defurnish: A bright, open, architectural view
This three-step progression—furnished → defurnished → staged—creates a powerful narrative arc for buyers.
Marketing Value for Vancouver Island Realtors
As Vancouver Island continues to attract buyers from mainland B.C., Alberta, and Ontario, digital-first impressions matter more than ever. Many buyers now visit a home digitally long before they step foot on Vancouver Island.
Listings with enhanced Matterport virtual twins:
• Generate more clicks and longer viewing times
• Receive more qualified inquiries
• Reduce unnecessary showings
• Help out-of-town buyers make earlier decisions
• Support higher perceived value and stronger offers
In a shifting market where presentation is everything, these tools give Realtors a competitive edge.
Coastline Photography: Bringing More A.I. Tools to Your Listings in 2026
As early adopters of Matterport’s latest technologies, Coastline Photography is now offering Realtors access to:
• Full 3D virtual twin capture
• Defurnished (Decluttered) digital versions
• Automated measurement reports & layouts
• Virtual staging integrations
• Social-ready highlight reels
• Magazine-quality still images pulled from the digital twin
• Realtor-focused marketing packages
Our goals are Simple:
Convenience: We are your boutique, one-stop-shop, one photographer and one onsite visit to minimize disruption for your seller or their tenant, and to deliver an entire package quickly and seamlessly.
Professional Marketing: to Make your listings look exceptional and help you win more business with less effort. We offer Matterport, professional photography, aerial, video, print and digital marketing tools.
Areas of Operation:
• Greater Victoria
• Westshore communities (Langford, Colwood, View Royal)
• Sooke
• Southern Gulf Islands (Salt Spring, Galiano, Mayne, Pender, Thetis, Saturna & Gabriola
• Cowichan Valley
• Nanaimo
Ready to take your listing to the next level? Reach out to us anytime for a demo or booking.